Dear Users,
Thank you for your ongoing trust and support. Recently, we have become aware of false statements circulating on social media, which have caused concern and confusion among some of our valued users. We take these matters seriously and would like to offer clarifications and factual responses.
1. Regarding Trademark Disputes:
Our initiative, "I AM A BARISTA" aims to celebrate the barista profession and promote coffee culture. Similar to other common phrases such as "I am a teacher" or "I am a chef," this phrase is used colloquially and does not infringe upon any existing trademarks. We understand that users may have concerns regarding potential legal disputes between brands, and we assure you that we are committed to ensuring full compliance with intellectual property laws. Our use of this phrase is not intended to mislead or violate any trademarks, and we are confident in the legal standing of our initiative.
2. Regarding Product Design Allegations:
We take great pride in our innovative product designs. Every product undergoes a rigorous design and development process, backed by patents filed and registered globally. Claims that our designs are copied are entirely without merit. For transparency, we are open to providing relevant patent documentation to any users who wish to better understand our commitment to innovation and original design. We stand by the integrity of our products and the creative process behind them.
3. Response to Online Misinformation:
As a newly established global brand, Cocinare has a comprehensive system in place for the protection of intellectual property and brand reputation. In light of recent misinformation, we have engaged a professional law firm to collect evidence, notarize these false claims, and take appropriate legal action to protect our rights. We have already gathered sufficient evidence and will not hesitate to pursue legal recourse to safeguard our brand's integrity.
4. Communication and Handling of Legal Claims:
We are open to communication with any legitimate parties on a reasonable and legal basis. If any company or individual has questions or claims, we encourage them to contact us directly via our contact page at https://cocinare.com/pages/contact. For legal matters, please reach out to our legal department at legal@cocinare.com, and we will ensure a prompt and professional response. We emphasize that we will not tolerate defamatory statements and will defend our brand rigorously when necessary.
5. Focus on Innovation, Not Disputes:
Cocinare’s mission is to enhance the experience of coffee lovers through innovative design and high-quality products. Our focus remains on improving product quality and advancing the culture of specialty coffee. We will not be distracted by baseless accusations and will continue to channel our efforts into providing the best products and services for our users.
Cocinare's Brand Mission:
Cocinare is an innovative pour-over coffee equipment brand based in Shenzhen, China, dedicated to promoting specialty coffee culture. We are committed to collaborating with partners worldwide who share our passion for coffee. As a forward-thinking brand, we believe that, through our collective efforts, we can positively impact the coffee industry.
We would like to reassure our users and partners that we maintain formal agreements with all our collaborators in the coffee industry and adhere strictly to relevant legal and regulatory standards. Transparency and sincerity are the pillars of our relationship with our users, and we welcome any questions or concerns. Should you have any inquiries about our partnerships or wish to know more about our brand, please do not hesitate to contact us at collab@cocinare.com.
We sincerely appreciate your continued support and trust. Our commitment to innovation, quality, and customer satisfaction remains unwavering.
Thank you once again for your understanding and partnership.
Sincerely,
The Cocinare Team
October 22, 2024
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